Posted by: profitdesign on: October 30, 2009
Posted by: profitdesign on: October 29, 2009
- At Yahoo! Site Explorer you can break out different TLDs with queries like this….linkdomain:mysite.com site:.edu
Find out how many .edu back links your site haslinkdomain:mysite.com site:.gov
Find out how many .gov back links your site has… to get the very juicy .edu and .gov linksEACH of the above goes 1000 links deep.
And remove the most common sites with a minus sign like this…
linkdomain:google.com site:.edu -site:psu.edu
53. Data Liberation Front
How to move your data in and out of Google products.
54. Industry Analysis for 16,000 lines of business in 300 US markets
Posted by: profitdesign on: October 28, 2009
Posted by: profitdesign on: October 10, 2009
1) On-page Optimization
2) Contents:
3) Off-page Optimization (Link Building)
4) Keyword Research
5) SEO Analysis
6) SEO Consultancy
7) Viral Marketing
7) Black HAT SEO Techniques
Search Engine Penalties & Remedies
9) SEO General
10) Web development tools
11) Online Reputation Management
12) E-Mail Marketing
Posted by: profitdesign on: September 20, 2009
1. Core Keywords
Core keywords (also known as primary keywords or top level keywords) are those keywords which are most relevant to your business products or services and which have the potential to bring highest volume of relevant traffic to the website.
2. Types of core keywords
Core keywords can be informational, navigational and transactional.
Informational Keywords
These are those keywords which are used by searchers to make informational queries (i.e. searching for a particular information). Such keywords generally starts with ‘what’, ‘where’, ‘who’, ‘how’ etc. For e.g. ‘what is keyword’, ‘where is rome’, ‘why sky is blue’, ‘how far is India from US’, ‘event management’, ‘cat’, ‘dogs’ etc.Note: Informational keywords generally have low conversion rate but they are the major part of your keyword list.
Navigational keywords
These are those keywords which are used by searchers to make navigational queries (i.e. to search for particular domain or brand). Such keywords generally contain brand/domain names like ‘sony digital camera’, ‘ebay mobile phones’ etc.Transactional Keywords (also known as buying keywords)
These are those keywords which are used by searchers to make transactional queries (i.e. to search for a particular product or service). Such keywords generally contain products/services name. For e.g. ‘car rental new york’, ‘event planning london’, ‘web design delhi’ etc.Note: Transactional keywords have highest possibility of conversion.
2. Secondary Keywords
These are those keywords which are determined from the primary keywords.
3. Geo-targeted Keywords
These are those keywords which target a particular geographic location. Such keywords contain the name of a geographic location. For e.g. ‘web designing new delhi’, ‘event management companies india’,'car rentals gurgaon’ etc.
4. Advantages of Targeting Informational keywords
Posted by: profitdesign on: September 20, 2009
1. CTR (Click Through Rate) – No. of times a link is clicked/No. of impressions (i.e. page views)
2. Bounce Rate- It is the percentage of visits in which a person leave your website from the landing page without browsing any further.
3.Visit- Also known as web session is a period of interaction between a web browser and a web server. A web session ends when a visitor closes his browser or remain inactive on a website for a particular period of time say 30 minutes.
4. Visitors- Total no. of persons who visited your website. It also include duplicate visitors (i.e. visitors who are counted more than once)
5. Unique Visitors (or absolute unique Visitors)- No. of unduplicated visitors (i.e. visitors who are counted only once). They are determined using cookies.
6. New Visitors- No. of people who have visited any page of your website for the first time using a unique browser. They are also determined using cookies.
7. Page Views- No. of times a page is loaded by a browser.
8. Goal (or Conversion)- It is that web page which is served to a visitor when a pre-defined objective is achieved. For e.g. ‘thank you’ page which is served to a visitor when he fills up a form, complete a registration or buy a product or service.
Note: In google anlaytics you can set up to 4 goals per website profile.
9. Goal Value- It is determined by what you will get when a goal is achieved. For e.g. if you sell an item, then profit per item is the value of each goal. If you sell leads, then profit per lead is the value of each goal. If you generate leads, then profit per valid lead is the value of each goal.
10. Funnel- It is a path which you expect your visitors to follow to achieve your goals. In google analytics, a funnel is a series of web pages which take a visitor to the goal page.
Note: A funnel can have upto 10 web pages.
11. Goal Conversion Rate of a website
It is the percentage of website visits which results in goal conversion
=(No. of goals achieved/month) /(No. of website visits/month). For e.g.
Conversion rate of a website= 50/1000 = 5%
12. Lead Conversion Rate
It is the percentage of websites visits which results in lead conversion.
Lead conversion rate = No. of leads generated/No. of website visits.
13.ROI= Anticipated revenue from seo efforts- Proposed Cost of the whole project
= (No. of goals achieved * Value of each goal) – Proposed Cost of the whole project. For e.g.
ROI= [50 goals achieved (in the contract period of 6 months) * $500 (value of each goal)] – $18000 (yout total seo fees for 6 months)
= $25000 -$18000
= $7000/-
14.Traffic (i.e. website visits) required to achieve desired goals
= (No. of goals you want to achieve/month) / Conversion Rate of the website
= 1000/.02 [goals/(goals/visits)]
= 50000 visits
15. No. of goals required to achieve, to break even
These are the minimum no. of goals required to be achieved by a SEO just to break even (a point where there is no profit no loss to the client).
=Fixed cost/value per contribution
= Total fees of the seo in the entire contracted period/ value of each goal
=$18000/$50
=360 goals
Note: You client will start making profit, once you achieve any goal after 360
Posted by: profitdesign on: September 17, 2009
1.Search Engine Optimization (SEO)- It is the process of improving the volume and quality of traffic to a website through search engines via organic search results.
2. Search Engine Marketing (SEM)- It is the process of improving the volume and quality of traffic to a website through search engines via piad search results or through contextual advertising.
3. Social Media Optimization (SMO)- It is a set of methods which are use to generate publicity through social media.
Note: Although SMO is not done to get any SEO benefits but SEO benefits are often the byproducts of a successful SMO campaign.
8. Internal Link Popularity- It is the no. and quality of inbound links from pages within a website.
9. Global link Popularity- It is the no. and quality of inbound links from pages across the web.
10. Topical Community- It is a group of websites which are based on same theme.
11. Domain Trust- It depends upon who links to you, who you link out to, your domain age and history and your website usage data (avg. time spent on the website, visitors loyalty etc).
12. Domain Authority- It depends upon the no. of backlinks from different domains. More domains link back to your website, higher will be its domain authority. The domain authroity can also be increased by getting backlinks for all the pages on your website. Therefore it makes sense to do link building of all the pages on your website.
13. QDF- It is an acronym which stands for ‘Query Deserves freshness’. It is a part of Google search algorithm. There are certain search queries like ‘barack obama’, ‘bin laden’ etc which deserves to be at top on SERP for any latest news by an authority site.
14. LSI- It is an acronym for ‘Latent Semantics Indexing’. It is a part of search engine algorithim which determines how words are related to each other in the context of a web page or set of web pages. LSI is based on the principal that words used in a same context tend to have similar meaning. For e.g if a web page is on cookie, then it may also contain words like flour, sweets, sugar, chocolate etc.
15. Conversion Rate- It is the percentage of website visitors who are converted into sales or leads or who perform a desired action like signups, downloads etc. Conversion rate of a lead generation website is typically 10% to 12%. However if the website is targeted properly and it is very appealing to the visitors, then the conversion rate can go as high as 30%. If your products/services are not appealing to potential buyers, then your conversion rate will be low.
Generally high priced products have low conversion rates and cheap priced products have high conversion rates. A typical e-commerce website can have conversion rate between 0.30 % and 5%.
16. ROI- It is an acronym for ‘Return on Investment’.In case of SEO ROI is calculated as:
ROI= Anticipated revenue from SEO efforts- Proposed cost of the whole project
17.Google Adwords Keyword Suggestion Tools Terms
18. Stop Words- These are those words which are ignored by search engines while processing a search query like ‘and’,'the’, ‘at’, ‘i’ etc. One should not use stop words in the title tag.
19. Seasonal Keywords- These are those keywords which don’t provide consistent traffic month after month. Like keywords related to christmas, hallowein or valentine day shopping.
Posted by: profitdesign on: September 6, 2009
Posted by: profitdesign on: July 7, 2009
How to apply 301 from one file to another file
Step 1: Add following code in your .htaccess file:
Options +FollowSymLinks
RewriteEngine on
Redirect 301 /file1.html http://www.mywesbite.com/file2.html
The above code will permanently redirect file1.html to file2.html. So whenever a search engine or a visitor will look for file1.html, he will automatically be redirected to file2.html. For e.g:
Redirect 301 /what-is-event.html http://www.eventeducation.com/what-is-event.php
Step2: Replace ‘mywebsite’ by your website name and file1.html and file2.html by your file names.
Note: If the following lines are already there in your .htaccess file, then don’t add them again
Options +FollowSymLinks
RewriteEngine On
=======================================================================
Converting Dynamic URL into Static Looking SEO friendly URL
How u can redirect:
http://www.example.com/productdescription.php?keyval=25&keyval2=62
to
http://www.example.com/whiteboard-accessories.php
Options +FollowSymLinks
RewriteEngine on
RewriteCond % {QUERY_STRING} ^keyval\=25\&Keyval2\=62$ [nc]
RewriteRule ^productdescription.php$ http://www.example.com/whiteboard-accessories.php? [r=301, l]
================================================================
How to redirect non-www to www using mod_rewrite module
Step 1: Add following code in your .htaccess file:
Options +FollowSymLinks
RewriteEngine on
rewritecond %{http_host} ^mywebsite.com [nc]
rewriterule ^(.*)$ http://www.mywebsite.com/$1 [r=301,nc]
Step2: Replace ‘mywebsite’ by your website name
Note: If the following lines are already there in your .htaccess file, then don’t add them again
Options +FollowSymLinks
RewriteEngine On
===========================================================================
How to create Custom 404 page?
Step1: Create a web page which you want to display as your custom 404 page say custom404.php
Step2: Upload your webpage to the root directory.
Step3: Add following code to your .htaccess file:
Options +FollowSymLinks
RewriteEngine on
ErrorDocument 404 http://www.mywebsite.com/custom404.php
============================================================================
How to block an IP address from accessing your website
Add following code in your .htaccess file:
Options +FollowSymLinks
RewriteEngine on
Order Deny, Allow
Deny from 61.16.153.67
If you want to block two or more IP addresses
Order Deny, Allow
Deny from 61.16.153.67
Deny from 124.202.86.42
============================================================================
How to resolve the Hot Linking Issue
Hotlinking means direct linking to your website file (images, videos etc). By preventing hotlinking, you can save your bandwidth.
Step1: Add following code in your .htaccess file:
Options +FollowSymLinks
RewriteEngine on
RewriteCond %{HTTP_REFERER} !^http://(.+\.)?mywebsite\.com/ [NC]
RewriteCond %{HTTP_REFERER} !^$
RewriteRule .*\.(jpg|jpeg|gif|bmp|png|swf)$ – [F]
Step2: Replace ‘mywebsite’ by your website name.
Step3: Use hotlinking checker tool to find out whether your files (images,videos etc ) can be hotlinked or not.
=======================================================================
How to hide your robots.txt file from Visitors and allow only Google, yahoo and MSN bots to access them
Step1: Create a PHP file and add following code to it:
<?php
$ua = $_SERVER['HTTP_USER_AGENT'];
if(stristr($ua, ‘msnbot’) || stristr($ua, ‘Googlebot’) || stristr($ua, ‘Yahoo Slurp’)){
$ip = $_SERVER['REMOTE_ADDR'];
$hostname = gethostbyaddr($ip);
if(!preg_match(“/\.googlebot\.com$/”, $hostname) &&!preg_match(“/search\.live\.com$/”, $hostname) &&!preg_match(“/crawl\.yahoo\.net$/”, $hostname)) {
$block = TRUE;
$URL=”/”;
header (“Location: $URL”);
exit;
} else {
$real_ip = gethostbyname($hostname);
if($ip!= $real_ip){
$block = TRUE;
$URL=”/”;
header (“Location: $URL”);
exit;
} else {
$block = FALSE;
}
}
}
?>
Save this file as reversedns.php and upload it to your root directory on the server.
Step 2: Add following code to your .htaccess file:
RewriteEngine On
RewriteCond %{http_user_agent} !(googlebot|Msnbot|Slurp) [NC]
RewriteRule ^robots\.txt$ http://www.mywebsite.com/ [R,NE,L]
AddHandler application/x-httpd-php .txt
This code tells that if u r not Google, yahoo or msn search engines and u try to access the robots.txt file. Then u will be redirected to the home page of your website. Replace ‘mywebsite’ by your website name. The AddHandler line is used to make robots.txt file behave as a php script. Save this file as and upload it to your root directory on the server.
Step 3: Open your robots.txt file and insert the following code at the top:
<?php include(“reversedns.php”); ?>
Save this file as and upload it to your root directory on the server.
Posted by: profitdesign on: July 3, 2009
Posted by: profitdesign on: July 3, 2009
Posted by: profitdesign on: July 3, 2009