1.Search Engine Optimization (SEO)- It is the process of improving the volume and quality of traffic to a website through search engines via organic search results.

2. Search Engine Marketing (SEM)- It is the process of improving the volume and quality of traffic to a website through search engines via piad search results or through contextual advertising.

3. Social Media Optimization (SMO)- It is a set of methods which are use to generate publicity through social media.

Note: Although SMO is not done to get any SEO benefits but SEO benefits are often the byproducts of a successful SMO campaign.

8.  Internal Link Popularity- It is the no. and quality of inbound links from pages within a website.

9. Global link Popularity- It is the no. and quality of inbound links from pages across the web.

10. Topical Community- It is a group of websites which are based on same theme.

11. Domain Trust- It depends upon who links to you, who you link out to, your domain age and history and your website usage data (avg. time spent on the website, visitors loyalty etc).

12. Domain Authority- It depends upon the no. of backlinks from different domains. More domains link back to your website, higher will be its domain authority. The domain authroity can also be increased by getting backlinks for all the pages on your website. Therefore it makes sense to do link building of all the pages on your website.

13. QDF- It is an acronym which stands for ‘Query Deserves freshness’. It is a part of Google search algorithm. There are certain search queries like ‘barack obama’, ‘bin laden’ etc which deserves to be at top on SERP for any latest news by an authority site.

14. LSI- It is an acronym for ‘Latent Semantics Indexing’. It is a part of search engine algorithim which determines how words are related to each other in the context of a web page or set of web pages. LSI is based on the principal that words used in a same context tend to have similar meaning. For e.g if a web page is on cookie, then it may also contain words like flour, sweets, sugar, chocolate etc.

15. Conversion Rate- It is the percentage of website visitors who are converted into sales or leads or who perform a desired action like signups, downloads etc. Conversion rate of a lead generation website is typically 10% to 12%. However if the website is targeted properly and it is very appealing to the visitors, then the conversion rate can go as high as 30%. If your products/services are not appealing to potential buyers, then your conversion rate will be low.

Generally high priced products have low conversion rates and cheap priced products have high conversion rates. A typical e-commerce website can have conversion rate between 0.30 % and 5%.

16. ROI- It is an acronym for ‘Return on Investment’.In case of SEO ROI is calculated as:

ROI= Anticipated revenue from SEO efforts- Proposed cost of the whole project

17.Google Adwords Keyword Suggestion Tools Terms

• Estimated Average CPC- Higher the estimated average CPC (cost per click) of a keyword, better its chances of conversions.
• Advertising Competition- It shows how many advertisers are bidding for a particular keyword. Generally higher is the advertising competition, more difficult it is to rank on organic search results.
• Local Search Volume- It shows the monthly search volume in the last month for a particular keyword in the country and language you have selected. It results vary according to match type.
• Global Monthly Search Volume- It shows the average monthly search volume for a particular keyword in all the countries and languages. It results vary according to match type.
• Broad Match Type- In case of broad match, your ad will appear for all those search queries which contain your targeted keyword phrase in any order. Your ad will also appear for relevant keyword variations like singular and plural forms. For e.g. car insurance
• Phrase Match Type- In case of phrase match type, your ad will appear for only those search queries which contain your targeted keyword phrase in same order. For e.g. “car insurance”
• Exact Match Type- In case of exact match, you ad will appear only for those search queries which are exactly your targeted keyword phrase. For e.g. [car insurance]
• Negative Match Type- In case of negative match type, your ad will not appear for those search queries which contain the keywords which you don’t want to target. For e.g. -car insurance
• Search Volume Trends- Through search volume trends you can find out how a keyword performs month to month and whether it is seasonal or not.

18. Stop Words- These are those words which are ignored by search engines while processing a search query like ‘and’,'the’, ‘at’, ‘i’ etc. One should not use stop words in the title tag.

19. Seasonal Keywords- These are those keywords which don’t provide consistent traffic month after month. Like keywords related to christmas, hallowein or valentine day shopping.